Logo design and color palette selection for Venture Kids, a new small business that will send kids' activity boxes. I worked closely with the business owner and we wanted to make sure the branding was playful, gender-neutral, and evoked a sense of adventure.
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/a85788f5-fa4a-485e-a313-7c061497a61d_rw_3840.jpg?h=0e1b2df7cb7938d24b69e6916155a274)
Round 1 of logo design and colors. I designed a complex version and a simpler version for smaller use cases.
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/fd47fb4d-9c05-4be6-b01e-9a63c8609c6a_rw_1920.jpg?h=8a4ecc512e2e2802d795ff92b2069284)
Final version of backpack logo, with some design and color edits.
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/c65876bc-07c1-455d-a6ff-8c11b9003462_rw_1200.jpg?h=3cb7c18fff96b55549ac2ee8fb467818)
The client wanted to go in a different direction, so I designed this new version with a paper plane as a simpler approach to the logo.