I worked as a freelance designer for truTV and was tasked with designing banner ads for Fast Foodies Season 2. With the show's existing branding in mind, I was given the freedom to create new concepts that would fit the show's "fun, laid-back, late-night vibes."
In-progress Key Art ideas I was provided with
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/fbee7aef-c292-4011-9594-9684a02b2c82_rw_1920.png?h=59e58b6228b87f2382f714510e647273)
Season 2 show key art had not yet been finalized, so I was given the above images as references for style and voice.
Round 1 Design Concepts
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/91f70416-8935-41e9-b5ed-95d3cea15164_rw_1920.png?h=b5b04a07f0a0401d476d0b44e088ea15)
In my first round of designs, I created 3 concepts that each tied into elements of the show's voice. The gradient map idea is meant to convey the hip, young audience and give off the "late-night" mood. The show is a laid-back cooking competition, so the concept with blobs of colors that look like condiments gives off a friendly "food fight" energy. The final design uses line art icons I drew that creates a look reminiscent of a restaurant chalk board menu.
Round 2 Designs
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/89e367b5-46bd-4f05-bdd8-d08071e839f9_rw_1920.png?h=67cc3231298b9d264a8a5768a402c66f)
TruTV liked the line art icon concept best but wanted to go with a neon look that would remind viewers of a late-night drive through.
Final Designs
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/7da541f5-38c8-4abb-a3a3-7a62ef1edcc6_rw_1920.png?h=99727f4ae328a5645450ebb99dbe24ea)
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/b164fc36-582f-462a-bfe6-e0b0fc7a66d9_rw_600.gif?h=5252299cc456b020f44d5cad63b56d3e)
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/f2937b9b-3c39-45a8-a59d-1c872a32c5e2_rw_600.gif?h=7bdc18aff767fa8598aca3ccc6acd36b)
![](https://cdn.myportfolio.com/0a101ac971c155f93288c43834631b2f/2c9587d4-f52a-4bd6-bcb6-7c8755a2b931_rw_1200.png?h=e293efade891c10a2f88afc06c23dbae)